After a handful of makeup collaborations, the retailer is going deeper into its beauty business.
J.Crew is making its first foray into fragrance, a collaboration with the perfumer Arquiste, which sells its other fragrances at retailers including Barneys, Net-a-Porter and Birchbox. According to a rep for the company, there will be two scents — "No. 31" and "No. 57" — which will sell for $78 (50 ml) and $25 (10 ml) in all of J.Crew's stores and online.
This isn't the first time J.Crew has collaborated on a beauty product, having worked with Bite to create three matte lip colors that launched in July and on a range of nail polishes with TenOverTen. The retailer sells a number of third-party beauty brands on its website, including Dr. Dennis Gross skincare products and Jurlique creams. Still, fragrance represents something of a deeper investment in the beauty business; WWD reports that the fragrances took over a year to develop, and it's not a particularly inexpensive business.
But what does the brand smell like? (Is this something you've ever wondered? No?) On Monday, we'll all find out.
